Based in Brooklyn, my bread and butter lies in visual design with a deep understanding of product and production. Essentially, I can build your project from the ground up; from ideation to UX to branding, etc. Consider me your one stop shop for the design process and any little bits in between. No job is too small or large. As long as I’m creating, I’ll be your best asset. My strengths aide any team looking for a sharp eye and creative spark. With me, we can turn heads and profits.
I am currently open to all full-time opportunities and taking new clients.
UX/UI · Graphic Design · A/B Testing
HBO Max Genre Tile Redesign
SOFTWARE : FIGMA & PHOTOSHOP
Co-led the visual design of Genre Tile testing for HBO Max. This long-term initiative was part of a broader effort to align with the promotion of Product’s new Nano-Tile feature. With the goal of enhancing content discoverability and improving user engagement through more intuitive and visually distinct genre representations.
UX/UI · Graphic Design
HBO Max Latino History Month campaign
SOFTWARE : FIGMA & PHOTOSHOP
Designed UI assets for HBO Max’s Latino History Month campaign, collaborating with the multicultural marketing team to ensure culturally relevant concepts. Created visual designs, composited and retouched talent, and adhered to template restrictions.
UX/UI · Graphic Design · Production
STARZ + MAX BUNDLE CAMPAIGN
SOFTWARE : FIGMA & PHOTOSHOP
Lead Visual Designer for the Starz + Max Bundle Campaign, a cross-platform partnership with Amazon. I led end-to-end design across streaming interfaces and promotional campaigns, delivering a cohesive launch experience on an accelerated timeline.
UX/UI · Graphic Design · Production
caesars sportsbook retention DESIGN SYSTEM
SOFTWARE : FIGMA & PHOTOSHOP
Overhauled in-app retention promos by applying product methods and partnership IP; resulting in UI sophistication and increased e-mail impressions.
Illustration · Art Direction · Graphic Design · Print Production
FINNYLAND BOARD GAME
SOFTWARE : ILLUSTRATOR
Lead illustrator on Finnyland, an educational board game concept brought to life—creating the full board and card art to make financial literacy engaging for middle school audiences while staying true to strict brand standards for a leading Investment company.
Graphic Design · Creative Direction
mad men press release
SOFTWARE : PHOTOSHOP
Created a rush, mid-century–inspired press release campaign announcing Mad Men on HBO Max, spoofing iconic in-show ads to highlight the series’ place on a premium platform.
these are my design skills :
ALSO, SOME BRANDS I'VE WORKED WITH :
but don't take my word for it... take someone else's
Working with Rachel was a joy from start to finish. She understood the scope of our project from the get, and through intuitive lines of questions and thoughtful suggestions, she was able to help us bring our board game to life. She infused a sense of whimsy and adventure into her designs, making them feel accessible not only for younger children, but for slightly older ones too! She was responsive and flexible, willing to adapt to our needs without compromising on the overall vision. I would highly recommend her work.
tom f.
impact4good |
dir of client experiences
I used to think all designers were the same until the first time I saw an output from Rachel. The quality improvement in our marketing materials grew exponentially the minute she became our lead designer. She was very open to revisions and willing to work within tight deadlines to support our growing business. First class all the way, from the work to the person.
asadul s.
caesar's digital |
vp, online casino promotion strategy
Rachel is extremely intuitive, detail-oriented, and passionate about her job. Her expertise and keen eye for design helped optimize our marketing programs against metrics and drove fantastic results. She is quick to learn and pick up on new projects, and never in the time we worked together did I hear anything negative from her, only a willingness to take on whatever needed to be done. Rachel is well organized and has terrific self-management skills. Working with her has been such a rewarding experience and her go-getter attitude has been invaluable.
sefi k.
caesar's digital | dir. of publishing
Rachel is a great designer to work with! From a PM perspective- she's communicative, a quick worker, a team player, and was a valuable asset to our creative team. She frequently volunteered her overtime and took on extra work to aid our coworkers...
ally b.
draftkings inc | senior assoc pm
Rachel is amazing. Full stop. If you’re detail oriented, keep reading, but really that’s all anyone needs to know. Her portfolio speaks for itself, and the work she produces is above and beyond not only her peers, but client expectation as well. She does not do derivative, and is an exemplary collaborator...
Joseph F.
branding client | comedian
Rachel was fast and thorough in helping me design a company logo. She provided a variety of initial options, and quickly focused in on the direction we chose.
colin m.
branding client | mclane mfg
Rachel is a delight to work with! For starters, she is extremely fast. Her turn-around time is measured in hours, not days. (At least in my case it was.) 2. Her work is beautiful. 3. She paid very close attention to what I was asking for, looked at samples of other work that I found attractive and incorporated…
